To mark its 20th anniversary, Coco de Mer launched The Pleasure Collection — a range of luxury pleasure products designed to prioritise female satisfaction and champion sexual wellbeing. I was asked to develop the collection's identity, narrative, and visual language.

The Challenge

The collection needed to feel both luxurious and empowering — an evolution of Coco de Mer's legacy that placed female pleasure unapologetically at the centre. The tone had to balance elegance and intimacy, while standing out in a saturated wellness space.

The Idea

I developed a layered narrative rooted in intimacy and self-connection — starting with the products themselves. Each piece, like the Seed, was sculpted with attention to form, texture, and material, using ultra-soft silicone and organic shapes. A clear numbering system guides users across the range, creating both clarity and a sense of progression. Rosaline Shahnavaz's photography framed each piece in a soft, celebratory light — capturing not just the product, but the feeling behind it.

Product Design: Hummingbird
Photography: Rosaline Shahnavaz