To mark its 20th anniversary, Coco de Mer launched The Pleasure Collection—a range of luxury pleasure products designed to prioritise female satisfaction and champion sexual wellbeing. Each piece is a celebration of craftsmanship, sensuality, and empowerment.

The Challenge

The collection needed to feel both luxurious and empowering—an evolution of Coco de Mer’s legacy that placed female pleasure unapologetically at the centre. The tone had to balance elegance and intimacy, while standing out in a saturated wellness space.

The Idea

We developed a layered narrative for The Pleasure Collection, defining a tactile, sensorial experience rooted in intimacy and self-connection. Starting with product design, each item—like the elegant Seed—was sculpted with attention to form, texture, and material, using ultra-soft silicone and organic shapes that invite exploration.

We also introduced a clear and intuitive numbering system—The Seed, The Dual Vibrator, and beyond—guiding users to the product best suited to their needs, while creating a sense of clarity and progression across the range.

Finally, Rosaline Shahnavaz’s intimate, sensual photography framed each piece in a soft, celebratory light—capturing not just the product, but the emotion behind it. Together, these elements create a collection that feels luxurious, personal, and unapologetically empowering.

Product Design: Hummingbird
Photography: Rosaline Shahnavaz