We worked with Symplicity Foods to define a bold, straight-talking brand for a company changing the way people think about plant-based eating.

The Challenge
Symplicity Foods creates innovative, fermented vegetable-based products designed to help chefs, restaurants, and home cooks reduce their reliance on meat—without compromising on flavour. With growing demand and a client list that includes top chefs and Michelin-starred kitchens, the brand needed to catch up with its own success.

The Idea
We created a confident, no-nonsense brand rooted in the idea of real food made simply. The identity reflects the straightforward quality of the products themselves: nutritious, practical, and full of flavour. From burgers and sausages to sauces and mince, the range speaks to everyday ease with a chef’s sensibility. The tone is honest, the visuals are bold, and the photography by Lateef Okunnu brings the product to life in all its unprocessed, fermented glory.

You’ve probably eaten it already—you just didn’t know it.