I worked with Symplicity Foods to define a bold, straight-talking brand for a company changing the way people think about plant-based eating.

The Challenge
Symplicity Foods creates innovative, fermented vegetable-based products for chefs, restaurants, and home cooks — helping them reduce their reliance on meat without compromising on flavour. With a growing client list that includes Michelin-starred kitchens, the brand needed to catch up with its own success.

The Idea
A confident, no-nonsense identity rooted in the idea of real food made simply. The brand reflects the straightforward quality of the products — nutritious, practical, full of flavour. The tone is honest, the visuals are bold, and Lateef Okunnu's photography brings the product to life in all its unprocessed, fermented glory.

You’ve probably eaten it already—you just didn’t know it.

Photography: Lateef Okunnu