I worked with i(x) Net Zero to sharpen their story and express a clear, purpose-driven identity — one that reflects their mission to invest in a carbon-neutral future.

The Challenge
Founded in 2015 by Trevor Neilson, Pär Lindström, and Howard W. Buffett, i(x) Net Zero needed a brand that could articulate their investment approach: delivering long-term capital growth while creating scalable, measurable impact. Operating at the intersection of finance, climate, and social responsibility, clarity and credibility were essential.

The Idea
The identity is rooted in i(x)'s core belief — that the world's biggest challenges represent its greatest investment opportunities. Focused on Energy Transition and Sustainability in the Built Environment, the brand balances ambition with accountability, speaking confidently to investors while staying grounded in purpose.