We worked with i(x) Net Zero to sharpen their story and express a clear, purpose-driven identity—one that reflects their mission to invest in a carbon-neutral future.

The Challenge
Founded in 2015 by Trevor Neilson, Pär Lindström, and Howard W. Buffett, i(x) Net Zero needed a brand that could articulate its unique investment approach: delivering long-term capital growth while creating scalable, measurable impact. As a company operating at the intersection of finance, climate, and social responsibility, clarity and credibility were key.

The Idea
We developed a strategic identity rooted in the company’s core belief—that the world’s biggest challenges represent its greatest investment opportunities. With a focus on Energy Transition and Sustainability in the Built Environment, the brand balances ambition with accountability, reflecting i(x) Net Zero’s commitment to both financial return and environmental progress. The result is a brand that speaks confidently to investors while staying grounded in purpose.