We worked with the London Wildlife Trust on their Strategy 2030—a bold vision to inspire action for wildlife, shape policy, and transform London into a city where nature can thrive.

The Challenge
London’s rapid growth has left many disconnected from nature. The Trust needed a strategy that would protect biodiversity while engaging communities, policymakers, and landowners in meaningful, collective action.

The Idea
Built around three core goals—Inspire, Influence, and Transform—the strategy aims to shift behaviours, drive policy change, and restore wild spaces across the city.

Five enabling priorities support the vision, from growing membership and youth engagement to improving visitor experiences and digital reach.

This project was delivered in collaboration with Peace Cabin by Matt Hardisty