I worked with the London Wildlife Trust on their Strategy 2030 — a bold vision to inspire action for wildlife, shape policy, and transform London into a city where nature can thrive.

The Challenge
London's rapid growth has left many people disconnected from nature. The Trust needed a strategy that would protect biodiversity while engaging communities, policymakers, and landowners in meaningful, collective action.

The Idea
Built around three core goals — Inspire, Influence, and Transform — the strategy aims to shift behaviours, drive policy change, and restore wild spaces across the city. Five enabling priorities support the vision: growing membership, youth engagement, visitor experience, digital reach, and long-term funding.

In collaboration with Peace Cabin by Matt Hardisty