I worked with Obagi Medical to evolve their brand identity — refining the logo, building flexible design systems, and helping the brand communicate more clearly in a modern, clinical, and competitive market.

The Challenge
Obagi had a strong reputation in the medical skincare world but lacked a cohesive and contemporary brand presence. The challenge was to retain its clinical authority while introducing clarity, flexibility, and a more confident visual tone across all touchpoints.

The idea
I built on Obagi's legacy by refining its typographic identity, introducing a dynamic square device to anchor brand elements, and creating a system that adapts across packaging, digital, and print. Every decision was rooted in clarity.

In partnership with Piers North and Rowan Honeysett-Williams

Animation John Beechey